About BlissBaby

BlissBaby is an Australian owned family business, founded in 2020 and based in Perth. BlissBaby designs and distributes products for babies and parents that are not your run of the mill mainstream products and medicine, but rather natural solutions for parents of newborns. The distribution network extends from Australia, Asia, Europe, the UK to the USA. The bestselling product is the Lufti Colic Reliever, sold over 100,000 times since its introduction in 2021.

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Your Parenting Journey

your baby’s well-being is our priority. We’re more than just a store—we’re a community that supports parents with quality products, expert care, and heartfelt service. Thank you for choosing us to be part of your parenting journey.

The natural alternative to medication

Help for babies in agony

Little green tube Lufti has already helped 100,000s of babies all over the world


The problem:


Around half of all babies suffer from colic or constipation. As a result new parents often see their loved ones in agony due to strong belly pain and cramps caused by trapped air and ‘solids’. Wind is something that affects most babies at some time or another and usually comes from swallowing air while they are feeding or crying. The air gets trapped in their tiny tummies and babies are too little to get rid of this air themselves. Add to that an immature digestive tract that’s still getting used to all that milk and we are heading towards a gassy disaster.

The dated solution:


Parents usually give their suffering newborn medicine like colic drops or ‘Gripe water’ which is a generic term for liquids that claim to ease gas, digestion and other ‘colicky’ symptoms.

The natural solution:


Modern parents are looking for an organic alternative to medications. This is where Lufti comes in, literally: these soft and pliable baby health catheters are gently inserted into baby’s bottom to help provide immediate, safe, and natural relief from gas, indigestion, or bloating. The hollow tube features a rounded tip that is long enough to reach past the muscle that prevents the release of the gas, and also has a stopper to prevent an insertion too far. Lufti is designed specifically for this purpose and cannot harm baby if used as instructed. Lufti is the natural solution for any gas-related problems as it works instantly and does not require ingestion of any medicine. Fun fact: ‘Luft’ means ‘Air’ in German. Even Funnier fact: BlissBaby has received multiple requests for an ‘adult’ version of Lufti �

Announcement for the Australian market only

Product Recall:

Blissbaby - Flatus tube, single-use – Lufti Colic Reliever

Bliss Baby is recalling all batches of ARTG 351147 - Flatus tube, single-use – Lufti Colic Reliever, due to insufficient evidence provided to the TGA to support its safe use.

 

 

What is the problem?

BlissBaby did not supply sufficient evidence to the TGA for the safe use of their product, the Lufti Colic Reliever. The product has been cancelled from the Australian Register of Therapeutic Goods (ARTG). 

What are the risks?

As insufficient evidence for the safe use of the device was not provided to the TGA, potential harms and risk cannot be ruled out, so the devices are being recalled.

No adverse events have been reported to date.

What should I do? 

·       Anyone who is concerned in any way about the use of this product should consult their doctor.

·       If you have purchased any Blissbaby - Flatus tube, single-use – Lufti Colic Relievers, do not use them.

·       Contact Blissbaby on info@blissbaby.com.au or call 0421 850 487 to organise a return and refund of the affected product.

Further information

Please contact BlissBaby Australia customer service on info@blissbaby.com.au or call 0421 850 487 for further information.

Reporting problems

Consumers and health professionals are encouraged to report problems with medical devices. Your report will contribute to our monitoring of these products. For more information see the TGA Incident Reporting and Investigation Scheme (IRIS).

We cannot give advice about an individual's medical condition. You are strongly encouraged to talk with a health professional if you are concerned about a possible adverse event associated with a medical device.